Solution and value delivered:
We identified and approached several potential sponsors to finance the live stream, successfully negotiating a deal with i-Concerts online & cable concert video channel.
In record time, we structured the project, engaged and managed several dozen partners, securing complex licensing contracts & broadcast rights with the bands and their record labels.
We produced a complex, 15 camera live video, streamed across multiple media platforms for 3 days, that reached several hundred thousand viewers on Pitchfork’s homepage alone. We delivered a great user experience that drove positive conversations about Pitchfork and the bands, strengthening Pitchfork’s online community of music fans.