EMI and Orange approached us with the idea of boadcasting an online live video stream of David Guetta’s final performance of his 2012 “Nothing But The Beat” tour. The goal was to reward David’s fans for their loyalty and showcase Orange as a partner.
Our team oversaw the full end-to-end process of planning, staffing, and execution of the multi-cam, live stream video shoot. We partnered with Orange on the technical side, plugging in to their robust streaming infrastructure & know-how to withstand massive bandwidth requirements.
In collaboration with EMI, the live stream was hosted exclusively on David Guetta’s highly visible 21 million fan Facebook page, delivering a great user experience that drove positive conversations around David and the Orange brand.
We provided a hassle-free, turnkey solution, liaising with all technical and musical partners involved.
We filled 8 “virtual stadiums”-worth of fans: nearly 150.000 people connected to the online stream making it one of the biggest musical events in France in 2012.