Partnering with shoe shops all around France, the Converse team went cross country in their Custom Bus offering fans to customize new shoes. Using a tablet, fans could choose a design among dozens of choices and then print it out on one of the latest Converse models using a massive inkjet printer. Local street-art legends also joined the party, making some sick graf downtown – before and during the events.
Converse needed a trusted partner to capture all media (film, photo) across six towns in France, during ten weeks.
We deployed a network of 10 photographers, cameramen and editors to follow the Converse team across France, ensuring all accompanying logistics. Back at HQ, another team edited and delivered the footage to the various media outlets & agencies covering the Converse event.
Central booking and coordination of film crew and photographers, logistics, editing and transcoding of media assets, music licensing.BONUS: Link to graffiti artists Franck Pellegrino, Rooble, Poch, Birderline, Tizieu